Global rugby star Jonah Lomu is on a mission. The legendary All Black and dad of two has become an ambassador to the Sanitarium Weet-Bix TRYathlon series in a bid to persuade kids to get off the couch and get outside.
"When I was a kid, I'd cycle from Mangere to Mission Bay with about 20 mates, then cycle back home again," explains Lomu.
"Now the video game era has taken over. Too many kids aren't getting outside, riding their bikes and swimming like we did."
Lomu, 38, took his sons Brayley, 5, and Dhyreille, 3, to the TRYathlon series' largest event in Auckland in January. "The kids loved it. They were asking when they can do one themselves."
Lomu's battle with his health is well documented. After being diagnosed with nephrotic syndrome in 1995, he had a kidney transplant in 2004, but was hospitalised in 2011, days after opening the Rugby World Cup, when the kidney stopped working.