At best, this Roadkill Pet Halloween costume - sold by the Duchess of Cambridge's family firm for seven-year-olds - could be described as tasteless.
But dismayed parents last night used far stronger language, with 93 per cent of those asked saying they would not let their child wear the "terrifying", "gory" and "gross" outfit.
Party Pieces, the company run by Kate Middleton's parents Michael and Carole, was criticised for marketing the £16.99 fancy-dress costume, which depicts a dead rabbit with tyre marks across its torso.
Even the firm's own website describes it as "gruesome", and says it comes "complete with wounds" and "bloodshot eyes".