Hot on the heels of Formula One ditching pit girls, the Miss America competition is ditching bikinis.
They will no longer be judged on what they look like in a swimsuit. The feminist makeover of the pageant is partially due to the new chair of Miss America, Gretchen Carlson (a former pageant winner herself) who is taking the helm and will now oversee an all female management team.
In a tweet she announced "bye-kini" making the point that swimsuits would be scrapped to make way for… souls.
Yep, that's right, souls. Instead of ranking women on how they look, she said "Judges will now rank women on who you are as a person, from the inside of your soul."
How a judge is getting to the inside of a woman's soul in a few brief minutes from stage is beyond me, but that's not the only change. The evening gown section is also being dropped, instead contestants can wear clothes that make them feel "confident".