He may well consider himself as a maverick fashion genius, but Kanye West has ended up on the receiving end of merciless mocking after sharing a glimpse of his clothing line's latest release.
The rapper, whose brand has gained a substantial fan base after its initial debut in 2011 was savaged by critics, came under fire on Twitter for his unusual new sliders.
According to the Daily Mail, after posting a snap of the blue sandals captioned "rough draft", unimpressed Twitter users shared tongue-in-cheek comparisons of what they thought the shoes resembled.
"Is this a joke?" one person asked, while another added: "They look like cupcake liners".
One outraged follower added: "This is really county jail clothes and I am astounded that folks will purchase" (sic).