The rise of the celebrity interior designer.
Lenny Kravitz, the rock star-turned-interior designer who has designed chairs for Philippe Starck and creates rock star interiors for private homes with his creative team, wants to expand his company, Kravitz Design, into a Ralph Lauren-size empire, according to the New York Post.
"The plan is to make it a lifestyle brand ... that's my dream for this company; in the same way you would see Ralph Lauren or Giorgio Armani," he said.
Kravitz Design Inc, which he founded in 2003, focuses on commercial, residential and product design. Now Kravitz wants to include furniture and bedding, even clothing.
He is not alone in the quest for a career in interior design within the music and acting world. Justin Timberlake has just added interior design to his CV, claiming it is "almost like being in the studio, or on a movie". He started his online interior design company, HomeMint.com, a few months ago, co-designing with his celebrity stylist/interior designer friend Estee Stanley. He told Elle Decor "the devil's in the details". Once you have taken your free Home Style Profile on his website, you get "immediate access" to Timberlake and Stanley's "exclusive designs and curated collections" that match your style. "It's like having your very own interior designer," he claims.