Juicy Couture releases $34K jumpsuit with 69,000 Swarovski crystals

The new Juicy x Swarovski jumpsuit. Photo / Juicy

Jumpsuits are the latest fashion staple hitting the market for their versatility and stylishness and one well-known retailer has just released the clothing item but instead of using the classic sweatsuit fabric, it's made with more than 69,000 hand placed authentic crystals.

The jumpsuit is part of the spring/summer collection for Juicy Couture in collaboration with Swarovski and launched June 1 exclusively on the Farfetch website, the Daily Mail reports.

Designed by creative director Jamie Mizrahi, the piece is made of velour and is retailing at $24,155 and comes in sizes extra small, small, medium and large.

This was the first collection designed by Jamie, a former Hollywood stylist who worked with Katy Perry and Riley Keough, since she was tapped as Juicy's creative director in August 2017.

'Juicy Couture is synonymous with the tracksuit, an association that is a great source of pride for us,' Jamie told Business of Fashion in January. 'That said, as a global brand it's important that consumers know we offer so much more.'

And as part of the brand 'offering more' to shoppers, the Juicy x Swarovski collection also includes an embellished velour romper, a crop jacket, a jogger paint, hoodie and shorts among other items.

The jumpsuit on Farfetch. Photo / Farfetch

Prices range from $275 for unembellished pieces to $1,350 for very embellished ones, with customization costing from $40 for a monogram to $200-plus for logos and words, according to Fashionista.

The first drop for the collection was made available back in late March with additional items such as the jumpsuit being rolled out through the spring.

But that hasn't stopped celebrities such as Katy Perry, Kacy Musgraves and Lady Gaga from getting their hands on the jumpsuit and wearing for concerts and performances.

'We have enlisted literally hundreds of influencers from around the world to tell the new story of Juicy through their personal experiences – how they wear it, how they style it, how they make Juicy their own,' Natasha Fishman, executive vice president of marketing at ABG, Juicy's proprietor, told Business of Fashion.

'Jamie has enlisted a unique approach to design where she has tapped into the Juicy archives modernizing design elements that made Juicy Couture so iconic.'