KEY POINTS:
British model Jordan took a swipe at "stick-thin models" when promoting her range of larger bra sizes.
In silky black underwear and posing alongside 10 other women, she said: "Lots of people promote their underwear with stick-thin models but I wanted to use my family and friends, so that's what I did."
The range, launched in London under Jordan's real name of Katie Price, is in sizes 32 to 38 in cups D to F.