Exercise, superfoods, eschewing intoxicants and keeping your brain snappy with sudoku and crosswords - not to mention the advances of medical science - are promised to keep us in a perpetual limbo of youthfulness.
Then again, if you are really lucky, you might turn out to be a "super-ager" - a group identified in a paper presented last week at the American Association for the Advancement of Science conference.
"Super-agers" apparently drink and smoke with impunity, yet manage to keep active into advanced old age, thanks to a combination of a resilient personality and a high proportion of a brain cell called a von Economo neuron.
Perhaps the time has come for something more direct. There are apps for everything, from taxis and takeaways to life partners - why not an app for death?
WeCroak was launched last year by Brooklyn-based publicist Hansa Berwall. For just 99 cents, it will send you five daily invitations to contemplate Last Things "at random times and at any moment, just like death".
Each reminder contains a "quote about death" from authorities including Emily Dickinson, Lao Tzu and Margaret Atwood.
"We find that a regular practice of contemplating mortality helps spur needed change, accept what we must, let go of things that don't matter and honour things that do," the website promises, reinforcing its spiritual message with a range of competitively priced merchandise, including a WeCroak T-shirt, tote bag and mug.
Getting an alert on your phone while washing up, or planting brassicas, might seem an eccentric route to an easy intimacy with the grim reaper, but as Montaigne, the great demystifier of death, pointed out, the best way to draw death's sting is to keep it in mind, remembering it whenever a tile falls or a pin pricks.
"We must always have our boots on, ready to go," he urged. Or, as it might be, our WeCroak T-shirt.