Jade Jagger, pictured, strips down to her underwear in her new role as a model.
Jewellery designer Jagger, 34, is the face and body of Adore Moi, a joint venture with Debenhams.
The underwear collection is aimed at women over 35 - and they will probably have a smaller budget than the daughter of rock royalty has to splash out on bras.
The brand has been designed by lingerie tycoon Michelle Mone, who sparked controversy by ditching Rod Stewart's fiancee Penny Lancaster for his ex-wife Rachel Hunter as the face of Ultimo in 2004.
Jagger is the daughter of Rolling Stone Sir Mick Jagger and his first wife Bianca.
Jagger strips down
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