A gruesome video appears to show a slice of yellowfin tuna thrashing about on a fishmonger's tray - long after death.
The unsettling footage sees the chunk of fish come close to escaping the tray all together, as it flounders around for a minute and-a-half.
Those who witnessed the bizarre spectacle unfolding before them were clearly shocked by the strange sight.
But Twitter users were quick to point out that the fish could not possibly have been alive.