Fans have criticised the slogan, suggesting that it isn't appropriate in light of current discussions about mental health. Photo / Getty Images
Fans have criticised the slogan, suggesting that it isn't appropriate in light of current discussions about mental health. Photo / Getty Images
Victoria Beckham has come under fire over her 'It's a dark but happy place' slogan T-shirts — with fans suggesting it makes light of mental health issues.
The fashion designer's eponymous label is currently selling T-shirts and sweatshirts, priced at £95 (NZ$184) and £175 (NZ$337) respectively, featuring the slogan on its website.
However, Facebook users have criticised the slogan, with one suggesting it was a "p*** take of depression", the Daily Mail reports.
Unveiling her new T-shirts in February, she wrote: "You could say I'm slightly obsessed with sunglasses?! Wearing glasses all the time, I like to say I'm in a dark but happy place.
"My exclusive new VVB tee available at my website and 36 Dover St, London x VB."
Image / Facebook
After attending the royal wedding in May, Victoria shared a snap of herself in one of the slogan sweatshirts from the range, appearing to reference criticism that she didn't smile on arriving at Windsor Castle.
She captioned the picture: "When you're smiling on the inside... As the sweatshirt says!!
However, fans have since criticised the slogan, suggesting that it isn't appropriate in light of current discussions about mental health.
Under a sponsored Facebook post advertising the range, one person commented: "[P]lease tell me I'm not the only one who thinks this slogan is a bad one!"
Facebook users suggested that the slogan made light of mental health issue. Image / Facebook
Another posted: "I'm a bit confused as to why this is on clothing, especially when there is a massive mental health campaign right now."
Meanwhile, one Facebook user commented "Sounds like a bit of a p*** take on depression", before adding "Terrible ad".
MailOnline has contacted a representative for Victoria Beckham for comment.
