A lot of bizarre trends have cropped up in 2017, so it shouldn't really come as a surprise that the latest casualty is the humble Christmas tree.
Apparently displaying your tree the way nature intended is no longer good enough: you've got to turn it upside down to be considered hip this year.
Don't let physics stand in your way, or the fear of pine needles raining down on you. Because with beauty comes sacrifice, right?
The trend was first spotted in 2016 after a San Francisco shopping centre hung a giant Christmas tree upside down from the ceiling, much to the joy of Instagram-savvy millennials.