Italian design house Prada has been mercilessly mocked by Twitter users for selling a "paper clip" for $NZ254.
According to the Daily Mail, the polished sterling silver money clip is currently on sale in Barney's New York, marketed as a Paperclip-Shaped Money Clip.
At just 6cm in length and with the only design features being a small Prada logo embossed on the side, shoppers have found it hard to justify the price.
Many took to Twitter to share their outrage over the high cost with many failing to grasp why it cost any more than a regular paperclip.