Like everything else in the world, from burgers to Shakespeare, Christmas has had a hipster makeover. The round Father Christmas we all know and love has had an upgrade, resurfacing in the form of French male model Philippe Dumas.
Gone are the rosy cheeks, chubby waist, wild beard, and even the reindeers (replaced with a stylish red motorcycle), to make way for 'Hip Nic', who looks more like the type of person you'd find strolling around Shoreditch than what we've come to expect from Saint Nick.
This is him here:
Deviating from tradition, Hip Nic won't invite you to sit on his lap - an action that loses some of its Christmas charm without the jovial, rotund Santa Claus behind the request. Instead, he'll be on hand to take a festive selfie and tell you about the merits of beard oil.
