The makers of Pringles are coming under pressure to abandon their famous tube packaging because it is difficult to recycle.
Simon Ellin, chief executive the Recycling Association, a trade body representing recycling plants, has suggested the packaging was made by "idiots", warning that food producers and manufacturers need to pay greater attention to recyclable packaging.
He told a conference: "What idiot designed this in terms of recyclability? We've got a cardboard tube, a metal bottom, a plastic lid.
"The Pringles factor - right at the design stage, we've got to get that right.
"What we're putting in our recycling bins has got to be recyclable. We've got to get away from the Pringles factor."