Michael Barkun, professor of politics at Syracuse University, calls this mix of biblical literalism, geopolitics and astrology "improvisational millennialism" - an attempt to reduce the cacophony of world events into a single comprehensive narrative of higher meaning.
Moreover, the social media sphere has presented an amalgam of alternative and partial scientific truths (or full-blown untruths) to validate knowledge.
Our real apocalypse will likely not be a single catastrophic event, but will likely be a slow (in human terms) concatenation of events that feedback with each other to remake a planet no longer liveable to the majority of life. And as such, these eventual apocalypses are cognitive escapism.
The singularity and psychological impact of a specific date makes a prophecy all the more compelling and liberating for groups who believe they are special and will be saved - and fatalism offers an easy way to avoid making the difficult sacrifices to change our way of life to prevent a much more probable global apocalypse.
Given the intensities of climate change, and especially in light of a devastating Caribbean hurricane season, plenty of commentators are calling for an end to apocalyptic thinking, worrying that doom-laden narratives are fatalistic and paralyse us when we should be taking action.
This may be true of (particularly American) Christian evangelical ideas about a pre-scripted apocalypse, where climate change is a sign of imminent armageddon, or the more secular idea of apocalypse as calamity by human or otherworldly intervention. But fatalism and apocalypse do not necessarily go hand-in-hand.
The word "apocalypse", in fact, originally meant "to unveil" (coming from the Greek "apo" meaning "un-" and "kaluptein" meaning "to veil").
It describes a catastrophe that reveals new ways of knowing, a moment of disjunction and disruption that opens up space for rethinking the status quo. And even the anticipation of such moments can be politically powerful.
As Norman Cohn detailed in his classic 1957 book, The Pursuit of the Millennium, millennial movements can profoundly disrupt oppression, persecution, and the status quo.
It is precisely this revolutionary spectrum that gives apocalypse its socio-political potential to challenge fatalistic thinking about existential threats, in particular climate change.
Slovenian social theorist Slavoj Zizek writes that we live in apocalyptic times in which several different apocalyptic trends, including "ecological breakdown", are quickly "approaching their zero point".
As Zizek sees it, this is a critical moment, an opportunity to dismantle the imperative to preserve capitalist society in the name of the universal (an authentic democratic rupture of the parameters of global capitalism).
Some of the testimonies coming from Texas and Florida after hurricanes Harvey and Irma offer a glimpse of this socially disruptive potential. People who have lost everything were outraged at being asked to pay rent on uninhabitable homes, and at the inevitable small print clauses home insurers will use to weasel out of paying out.
For an all-too-brief moment, it seemed the ethical implications of this economic order had been fully revealed. Some assumed the hurricanes and their human ramifications might lead to radical changes to climate change policy and the capitalism that underpins it.
But capitalism cannot abide the possibility of upending itself to cope with climate change, despite calming voices that assure us the status quo will protect us from environmental disaster.
Indeed, as the water receded in Texas and Florida, the discussion quickly turned to resorting to the usual economic order.
In the past 500 million years, the world has "ended" in the sense of mass extinction five times. It is of course possible that it'll end again this Saturday, though according to my own statistical calculations, the odds of that are roughly one in 36.5 trillion.
But whether it does or not, we're already experiencing an existential catastrophe, albeit in slow motion. It's not happening for astrological reasons, but because of our own very earthbound politics and economics.
And if it's only unveiled for the apocalypse it truly is, we might be able to disrupt our toxic status quo before it's too late.
- The Conversation