Fans of Kanye West's clothing line queued for hours to nab something from his The Life of Pablo pop-up store in London.
But they've been left feeling ripped off following news that what they paid US$92 for was picked up by Kanye for just $2.
One angry customer told The Sun, he felt duped by the rapper-turned-designer.
"I queued up for hours to get in to Kanye's shop and I was so excited to get one of the limited edition London T-shirts," he said.