A popular beauty influencer has found himself at the centre of a social media storm after pretending to be pregnant for 24 hours.
Male YouTube star James Charles shared a video documenting himself experiencing the "challenges" of being pregnant for a day, telling fans it was "in no way shape or form to make fun of, to make light of pregnancy and the sensitivities and the complications that come around it".
The video followed Charles through a day of tasks and challenges, including a contraction simulator, while he wore a fake pregnant belly.
To promote the video he also shared a photo on his Instagram account that showed him cradling a "bump" in an elaborate set up surrounded by flowers.
But despite the disclaimer on video, the 21-year-old quickly attracted criticism for the stunt, with some women branding it "gross, disrespectful and insensitive".