The Government is promising a big improvement in the quality of information on food labels to help consumers make better-informed decisions.
Food Safety Minister Nikki Kaye has signed off a new standard covering health claims made about food.
Kaye says the claims will only be allowed on certain foods and there will be strict enforcement to make sure those claims are backed up by evidence.
The Minister says families who want to eat healthier food will be more empowered by the labeling regime.