Brewers should be seeking balance - not attention, writes Don Kavanagh.
I'm about to commit heresy here, but someone has to. Craft brewers around the world are in the grip of a strange fever that seems to have emerged from the US and is now throttling the brewing world. The fever causes otherwise blameless brewers to amp up both the alcohol strength and the hop levels of their brews until they are virtually undrinkable.
This is heresy, of course, because beer aficionados are demanding more hoppy flavours and more strength in their brews, so the breweries have taken up the challenge and given them exactly that.
My problem with it is that excessive alcohol and excessive hops make beer less drinkable. Beer is all about balance and structure and I don't know any brewers who would disagree with that; but many seem to forget that simple fact when it comes to producing their beer.
It's attention-grabbing nonsense and nothing more; it's about packing in alcohol and hops so they can say: "This is the hoppiest/strongest/most heavily flavoured beer there is."