The annual iD International Emerging Designer Awards showcased in Dunedin highlighted the award as one that has come into its own over the last eight years, providing ample exposure for budding fashion designers not only in New Zealand, but from around the globe.
Vying for the top award last night were 28 finalists from seven different countries, including entrants from as far afield as Israel and Switzerland, hailing from some of the world's most prestigious fashion schools.
"For the first time since this international fashion competition was launched in 2005, we have a finalist from Canada, with an even stronger representation from New Zealand and Australia," said the event co-ordinator, Victoria Muir.
"Every year I'm amazed at the quality of the entries we receive, and this year is no different."
Having covered the event for the last five years, it's encouraging to see the development of one of the few remaining platforms for emerging designers to showcase their work on a professional level in front of a discerning eye of industry leaders and media. There's been a rapid trajectory of success experienced by a handful of past participants who've all gone on to pursue successful fashion careers, including designer Emily Miller-Sharma (Emerging Design Runner Up 2007) who will be debuting her Liam collection at tonight's iD Dunedin Fashion Show at the historic Dunedin Railway Station.
Facing a tough judging process, the finalists were selected by top New Zealand fashion designers Tanya Carlson (Carlson), Sara Aspinall (Company of Strangers) and Anjali Stewart (Twenty-seven names). The winners were selected by a final judging panel that included Carlson, Margi Robertson from Nom*D, the head of the Fashion Design Studio at Ultimo's TAFE college in Sydney and influential Australian fashion figure Nicholas Huxley. Special guest designers were also on the panel - Lutz Huelle and David Ballu of Lutz Huelle and special guest judge, award winning New Zealand born/British fashion journalist Hilary Alexander.
Alexander went on to explain how the judges picked their winner. "Overall, the award winners scored highly in all areas we were looking at: creativity, innovation, wearability, fabrication and catwalk appeal."