(Wildstar/Shock)
Herald rating: * * *
Review: Russell Baillie
Craig David is a 19-year-old Brit with immaculate facial hair, a golfball haircut and quite a bit of the pop world at his expensively shod feet.
He's already scored a number one in Britain with single Fill Me In (top 20 here), having been earlier thrust to attention as part of the British sound du jour, garage (he was the voice of Artful Dodger's Re-Rewind The Crowd Say Bo Selecta). Both tracks bookend his debut album.
In between, much of it is a musical left-turn — that is across the Atlantic to the boudoir R&B. And even if his caring sharing chat-up lyrics aren't the full Barry White, on the likes of Follow Me and 7 Days ("because a one-night stand ain't really fair"), David still sounds fresh, in the best sense of the word.
There are let-downs, like when it all goes a bit wine bar on Once in A Lifetime among some other filler. But when it's playing dumb but infectious on the dancefloor (Booty Man, Time To Party), Born To Do It sounds like it will soon become one of those unavoidable dancepop albums.
<i>Craig David:</i> Born to do it
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