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Gen X pour: The sobering truth about my mid-life health kick

By Daya Willis
NZ Herald·
14 mins to read

Opinion by Daya Willis

OPINION

It is a truth universally acknowledged that humans want to be hot, without putting in any work. Healthy too, but mostly hot.

Multibillion-dollar beauty and wellness industries have been built off the back of this insatiable human drive - and, global recession or not, the dollars just keep rolling in.

That appetite is reflected in media, which has embraced the wellness trend with a steady stream of content designed to have us living our longest, healthiest, happiest,

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