A mother bear caught on video trying to coax four rambunctious cubs across a busy US road has parents across the internet nodding in sympathy.
The mother bear would pick up one cub with her mouth and carry it to a grassy area, only to have another scamper back into the road.
As she tried to move her brood to safety they continued to run riot, dashing into the road and climbing a nearby pole.
Police thanked motorists for being patient and keeping the bears safe, using the video as a springtime warning to drivers.
"The weather is getting nicer and the wildlife is coming out to play! Please use caution while driving and avoid interacting with these animals," police warned.