Nothing says Christmas like a gleaming pile of beautifully wrapped gifts beneath a twinkling tree.
It's just a shame the hours of wrestling with wrapping paper, ribbons, and awkwardly-shaped stocking fillers required to reach that point would test anybody's festive spirit.
But fans of this Japanese speed wrapping technique claim it can cut the time spent labouring over each gift down to under 30 seconds - all it takes is a steady hand, some diagonal folding, and three pieces of Sellotape.
In the video posted on YouTube, a man breaks down the speed wrapping technique - understood to have originated in a Japanese department store - slowly to give viewers a clearer idea of how it works.