"It's one of those fear and denial-type things. People would rather not know than find out something scary or devastating.
"But the thing is, six out of seven melanoma cases are cured just by catching it early and removing it. In other words, early detection could be life-saving."
He added: "That statistic should help motivate people to be really proactive, to realize that there's a benefit to this.
"Not every cancer has that type of opportunity to catch it so early. This type of cancer does."
Moles are clusters of cells that produce a pigment in your skin.
The more moles someone has on their body, the higher the risk of melanoma.
Risk also increases if you have fair skin and red hair, if you sunbathe and if you use sunbeds.
Of course, not all moles are dangerous: it's normal to have them.
However, it can be easy to spot ones that are worth worrying about.
Dermatologists use a simple list of five warning signs, using the rule ABCDE.
This animation (above) explains how they work.
A - asymmetry
This means spotting an irregular shaped mole.
B - borders
Look to see if there are ragged edges to the mole.
C - color change
If a mole changes in color or is a different color in one part than in another.
D - diameter
Any increase in size should be checked out, but particularly more than about 6mm across.
E - elevation
In this graphic, the E section is classed as 'elevation', telling you to watch out for the mole raising from the surface, especially if it is irregularly raised.
However, Dr Fisher explains, many dermatologists have different classifications for this.
His preferred word is "evolving".
"Is it changing? Do you notice anything suspicious or concerning? That is key," he says.
"You need to have a very low threshold for what counts as 'concerning'. I have yet to find a patient who is mad because it wasn't melanoma. It's always worth checking."