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How to smash Sober October – then stay off the booze for good

By Rob Temple
Daily Telegraph UK·
17 mins to read

Thanks to the booming zero-alcohol drinks industry and growing social acceptance, sobriety has never been simpler.

"OK, who ordered the Cinderella?" a loud waitress shouted across the White Horse in Brancaster. What felt like 5,000 people turned to look at the big pink glass of liquid in the balloon glass perched on a tray. I think I overheard Del Boy say, "Bloody hell, bit much, innit?"

"Erm… me… I ordered the… erm… "

"The Cinderella?"

"Just put it down, please."

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