Pets have moved from the doghouse to the family house, and a growing number of furry friends are finding presents for them under Christmas trees.
A new study has found that almost 60 per cent of pet owners plan to buy their animals presents this Christmas, spending an average $43 (NZD$45).
Just like humans, wearable technology is becoming popular for pets, with some owners set to spend an average $118 (NZD$123) on wearable pet devices such as activity and location trackers, according to the study by Real Insurance.
Four out of five pet owners say they love their animals as much as their human family, and almost half say their pets typically sleep in their bedroom, the research found. Only one quarter of pets now sleep outside.
Real Insurance spokeswoman Tania Bradley noted an increase in pet presents in recent years.