It is important to remember that different types of chocolate have been made in very different ways, and so they have very different tastes and uses. While some of them are interchangeable, others aren't, so it pays to take the time to get to know them and how they are made.
Once the cocoa beans have been roasted, dehusked and refined - creating a rich, dark river of chocolate - different things happen.
As a rule of thumb, the higher the cocoa solid, the less sweet it will taste.
Creamy Milk chocolate
To make Creamy Milk chocolate, Whittaker's adds milk powder and sugar to the chocolate liquor, but 33 per cent of the final product is still cocoa solids. This gives the chocolate a rich, sweet cocoa flavour with a creamy aftertaste. It's milder, gentler, and for this reason you shouldn't substitute milk chocolate for dark chocolate in recipes. In general, milk chocolate is intended to be eaten on its own, or is good for putting in recipes like chocolate-chunk cookies, when you want the chunks to retain their shape and their sweetness.
All Whittaker's milk chocolate bars are made from Ghanaian cocoa beans, except for Milk Madagascar, which is a little different. It is made from beans sourced from Madagascar, which give the milk chocolate flavour notes of biscuit, honey and light citrus.