Philippe Boulanger vividly remembers his first time. He was 3 years old, visiting his Canadian parents' home province of Quebec. That weekend, he discovered skiing - and poutine.
"When you're 3, it's like mind-blowingly awesome. Like, holy crap, what is this?"
Poutine is chips and gravy and cheddar cheese curd. So ubiquitous in Canada that it's sold in McDonalds, it didn't have a huge presence in New Zealand until Al Brown put it on the menu at The Fed Deli.
Other Auckland restaurateurs followed. Back in January, 25-year-old Boulanger chucked in a desk job for a food truck, and become a mobile purveyor of poutine.
The key, he says, is using the right chunks of curd. Beware neatly cut cubes or - the horror - grated regular cheese. He gets his via Sabato's Curd Nerd (who, after some arm twisting, reveals his source as Dunedin's Evansdale Cheese).