Never mind popping pills, researchers may have also found a far more straight-forward way of relieving pain ... swearing.
Yelling rude words can actually raise tolerance to pain, according to a study in which volunteers underwent increasing discomfort, the Daily Mail reported.
Those who swore were able to stand the pain for almost twice as long as those who remained polite.
Swearing on exposure to pain has long been seen in Britain as an expected form of behaviour.
So the researchers - from the universities of Keele and Central Lancashire - used not only UK volunteers, but also people from Japan where swearing is rarely seen as a culturally acceptable response to discomfort.