We're not even half way through November, but it seems Christmas enthusiasts across the world can't wait a minute longer to get their trees up.
Excited homeowners have been sharing pictures of their decorations online, baffling their followers with their apparent impatience.
With 45 days still to go until the big day, revellers have kicked off the festivities early by putting up their festive firs - and they're taking to social media to proudly show off their efforts.
But the flurry of baubles and fairy lights taking over Twitter has sparked a fierce debate over how soon is too soon to deck the halls with some labelling it "insanity".