It was an easy decision to offer a $4,000 reward for the return of Jet the black cat - a beloved Siamese who has been missing since Sunday.
Not many people would offer such a hefty sum for their furry friend but Jet's Papamoa East owner Arno Theijssen said it was worth it.
"We thought if the value of the reward is bigger than the cat, we would have a better chance of him coming back."
He posted details of the reward on Facebook offering it to the person who would lead the family back to their beloved cat.
The 8-year-old feline joined the family three years ago.