Tourism Hong Kong seems to have missed the mark with its new ad, featuring a young couple on an adventure.
The ad, which was meant to be a romantic story, has backfired, with calls on social media for it to be banned, as people deem it as "creepy".
The video titled "Treasures of the Heart" was directed by Chan Chi-fat and shared to Hong Kong's official Twitter account earlier in October.
It shows a young woman frantically searching for her passport a few hours before her scheduled flight. She can't find it but, instead, she finds a note from her boyfriend saying he took her passport because he doesn't want her to leave.
He then sends her on a scavenger hunt around the city to find her own passport.