Forget peanut butter or other traditional spreads, 12 innovators have pushed the possibilities of toast with creations such as pear and camembert bake and an icecream sandwich.
Vogel's ran a nationwide competition calling for interesting toast-based recipes, with the public voting for the top 12 to tour the country next month in a mobile Toast of New Zealand Cafe.
The recipes are divided into four categories - breakfast, lunch, dessert and "to share".
They include smashed banana with honey drizzle and sesame seeds on toast; smashed pea and avocado toast; Moroccan spiced pumpkin and walnut toast; banana, date, walnut, Manuka honey and cinnamon on Vogel's; butter, manuka honey, blue vein cheese and figs on toast; fish cakes made from smoked kahawai and Vogel's; and a sweet French toast roll-up.
Auckland chef Paul Jobin, food and beverage director at the Riverhead, said he came up with his Vogel's bread icecream sandwich while experimenting with leftover bread crusts.