Hello, I'm up here: Study finds men focus first on breasts

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Men look at a naked woman's breasts or midriff before her face, according to a New Zealand study.

About half of men - 47 per cent - first look at women's breasts while one in three target the midriff, Wellington's Victoria University researchers found.

Less than 20 per cent of first glances were directed at a naked woman's face, The Press reported.

"Men spent consistently more time looking at the breasts of 'naked' front-posed female images and also made significantly more fixations upon the breasts than other regions of the body or head."

Study participants were presented with six naked images of the same woman, digitally altered to increase or decrease the size of her bust, waist and hips.

Eye-tracking equipment showed how men examined the images.

However, "men may be looking more often at the breasts because they are simply aesthetically pleasing, regardless of the size", the study showed.

- NZPA