COMMENT:
It has been a huge mistake for Prince Andrew to give his interview about Jeffrey Epstein. That seems to be the consensus from royal watchers and PR experts.
Obviously a huge mistake for him personally, because it was just hard to believe him. His excuses, his body language, his rationalisation of his continued friendship with Epstein; it just didn't ring true.
But mainly, and this is the most important part really, this is hugely damaging to the entire royal family brand. They can't really afford this at the moment, not with the entitled behaviour coming from Harry and Meghan. The last thing they need is bad press like this.
The damage to the royals is two-fold. Firstly, Andrew has managed to draw attention to just how out of step with reality royalty can be. He comes across as unbelievably arrogant and entitled.