It's World Hearing Day and with more than 700,000 Kiwis affected by hearing loss, there is a lot more that we should know about hearing loss and how it impacts sufferers.
While some might assume that hearing loss if something that only affects the old, it's simply not the case. Nearly half of cases, like former Bachelorette and National Foundation for Deaf and Hard of Hearing advocate, Lily McManus, are aged 20-65.
It's not easy living with hearing loss, with over 90 per cent of people affected admitting to suffering from depression or loneliness. So what can we do to help them?
According to hearing aid manufacturer Oticon, Kiwis need to first acknowledge the widespread impact hearing loss can have on everyday lives, and that comes first with understanding what others are going through.