Clean eating Kiwis are opting for healthy meals more often, even when ordering in.
Long the domain of greasy burgers and fish n chips, takeaways featuring salads and grilled - not fried- meats are becoming popular choices when people don't want to cook.
Online food delivery service Menulog, which partners with more than 850 restaurants around the country, said the trend was so marked they were partnering with more restaurants offering healthy options to meet demand.
Menulog had recently added Bird on a Wire and Habitual Fix to their options.
Commercial Director Paul Dodds said the trend was unsurprising given the global rise in interest in health and wellbeing.
"New Zealand is following a trend that is well established in other countries where healthier options and upmarket food delivery is growing and becoming commonplace."
It was a reflection of how people's eating habits and lifestyles were changing.
"New Zealand's uptake of home delivery is growing as people juggle work commitments with having enough time to enjoy family time and time to themselves," he said.