Retail giant Glassons has come under fire for producing what could quite possibly be the worst knock-off ever.
The fashion retailer has created its own take on the iconic Gucci vintage T-shirt, dropping the G and labelled the shirt "Hucci".
The shirt, which has now been removed from the Glassons website, was captioned "No gucci, HUCCI".
The internet was quick to react with people being equally outraged and amused.