With a number of national and regional competition wins between them - including last year's national title and three regional triumphs this season alone - Anna Campbell and her daughters Claudia and Eleanor have nailed the art of racewear.
The secret of the Cambridge trio's success? Not breaking the bank. Handmade, chain store and sale items are elements of their winning looks that have fooled judges up and down the country in the past five years.
Last year, 21-year-old artist Claudia took top honours at the national Prix de Fashion competition at New Zealand Derby Day, winning more than $30,000 in prizes and a trip to compete at Melbourne Cup Day at Flemington.
This racing season, Eleanor, 18, has won the Hawkes Bay regional final and will compete alongside her mother - who has recently won at both Te Rapa and Ruakaka - at tomorrow's Prix de Fashion event.
Mrs Campbell said although they splash out on headwear from Monika Neuhauser Millinery, last year the trio were able to put together outfits for Melbourne Cup Day at Flemington for less than $200 each.