Kids of today are growing up in an era where it's far too easy to be entertained without getting off the couch and where access to unhealthy food is at an all time high.
But for Black Sticks hockey player and wellness specialist Gemma Flynn, she sees these early years as the crucial time for shaping a child's approach to exercise and healthy eating.
Here Gemma shares her top tips for parents to help kids develop positive habits for life.
"Happily, children want to learn, but they want to have fun doing it. It helps to keep this in mind when teaching kids about health and wellbeing," says Gemma.
Gemma, who has two older brothers, credits her parents with their healthy take on exercise and eating. "We enjoyed a lot of typical Kiwi family activities when I was growing up: bike riding, swimming at the beach, walking our dogs. And at sport, my parents were always there on the sidelines to support me and my brothers.