Formula One fans hoping that Jenson Button's new restaurant venture will be some kind of homage to the high-speed exploits of the British driver are set for the culinary equivalent of a blow-out on the starting grid.
Apart from a few oblique asides - a copy of his autobiography included among the carefully arranged bookshelves and a print of his Japanese tattoo displayed artfully on the wall - there is little to suggest the presence of the former world champion or indeed the sport in which he has made his fortune.
Even the name Victus is not a reference to Button's frequent podium finishes, but taken from the Latin for the nourishment of life.
On Sunday, the Guernsey-based McLaren driver, currently fourth in the drivers table, was there to help the launch of the restaurant in Harrogate, North Yorkshire.
But yesterday, when it opened to the paying public, he was nowhere to be seen, perhaps enjoying warmer climes in preparation for the Italian Grand Prix at Monza this weekend.