Because eating is so hard and the world needs more plastic, a new device has been released that promises to transform mealtimes for fussy eaters everywhere.
The tool solves a dilemma that has vexed parents for generations - how do you stop different foods touching on the plate?
For those who can't bear to see their peas touch their chicken nuggets, the Food Cubby promises to lift their anxiety by building a colourful plastic wall between them, solving a problem that some may have been blissfully unaware of.
The BPA-free plastic divider sticks on the clean plate, allowing food to be placed in splendid isolation.