Humans have a far greater sense of smell than previously thought, but daily showers and fridges, which mask bad odours, have reduced our ability to detect scents, scientists believe.
It had been estimated that we could smell 10,000 odours but now, researchers say, it is more like one trillion.
Experts believe our sense of smell is much closer to that of animals than we imagined, but we no longer pay attention because smells are often hidden, meaning important sensory information is lost.
"Humans have not lost their sense of smell. We are just not aware of how good we are at smelling and are just not using this sense to our full potential," said Leslie Vosshall, one of the authors of a report at Rockefeller University in New York.
"Our paper shows that humans have a dramatically better sense of smell than previously assumed."