Some people use Instagram as a visual diary to share with friends, others like to check it for what their favourite celebrities are up to on any given day.
The social network is a treasure trove of inspiration, with beautiful images posted by those with a keen eye for photography, or inspirational messages shared by people worth looking up to.
We're not talking about the ones with the most followers, like KJ Apa or Lorde. We're talking about regular Kiwis who have really taken their Insta game up a few levels and definitely deserve a follow.
1. polkadotpassport, Nicola Easterby
For some travel inspiration, look no further than Easterby's beautiful Instagram feed. Snowy peaks, waterfalls, insanely beautiful landscapes ... this Kiwi on Insta will get you travelling, even if only in your daydreams.