Kiwi mums are raising the Fitbit craze to the next level, taking on other mums in a series of fitness challenges.
Armed with the wrist-worn device that measures the number of steps, distance and calories burned each day, hundreds of mums have joined a new Facebook page that sets challenges and organises teams to compete.
The New Zealand Bit Fit Mums group has gained close to 200 members since it was created two months ago.
Papakura mum-of-two Leah Swailes, with daughter Kyla and son Connor, started the group to increase her motivation and to inspire other mums to get back to pre-baby fitness levels. Swailes said a Fitbit was a great motivator but she wanted the added push from others.
"All of the groups I looked at were overseas-based so people were in different seasons and timezones," she said.