Whangarei's new pin-ups are a group of mums who chose to get out there, babies in tow, with a "no excuses" approach to fitness.
The women will feature in the "Fit Mom and Dad Swimsuit Calendar" in 2017, scoring a month against hundreds of other fitness groups from around the world.
"There are women of all walks of fitness, from extremely buff to medically obese showcased in this international calendar, all who are striving to become a better version of themselves," said the Whangarei group's leader, Courtney Morgan.
When her son was just a couple of months old, Ms Morgan was feeling a bit down about her body and decided to take action.
"I struggled to find mother support groups that wanted to exercise. I really wanted to do something with my child that I didn't have to pay for," she said.