Unfortunately, her online presence caused a rift at her firefighter department in 2018, when Jack Fallon, a member of the Evergreen Fire District Board, began raising concerns about the account.
READ MORE:
• Expert warns workers to check their employer's social media policy to avoid awkward blunders
• Five dumb ways people get fired
• Indiscreet social media posts put jobs on the line
• Beware of what you share online
Pritchard told Vice the complaints continued throughout the following year.
"It was just ongoing — they would call me in for everything," she said. "It was just always like walking on eggshells there."
She added that she was out 20 times for issues involving her account, including what she wore to the gym and in other photos on the page.
Most of Pritchard's photos feature her dressed in workout clothes, but others show her in bathing suits, posing with friends or shooting guns.
"I actually got issued men's uniform pants. So I was like wow, fine, I'll wear men's pants! Are you serious? Am I supposed to leave my butt at home?"
Pritchard also told Vice that despite facing harassment, her male colleagues posted similar photos of themselves posing shirtless on their feeds.
"It's just really, really hypocritical," she told Vice. "It just sucks, because you see firefighters out here with these sexy firefighter calendars, and if females did that, they would literally be like, beaten to death."
According to Pritchard's lawsuit, she was ultimately fired after being asked to remove several photos of herself wearing her firefighter uniform, as her managers said it blurred the line between her work and her personal brand.
However, Pritchard said her lawyers advised her she didn't need to remove the photos, as her department did not have any sort of standard social media policy.
Pritchard was still fired for not removing the photos.
She filed her lawsuit in December, claiming she was ultimately let go due to sexism and a double standard favouring men.