KEY POINTS:
New Zealand men are being warned to smarten up in the sun, after one in four have admitted they rarely or never use sunscreen.
A Skin Institute study looked at the nation's sun protection habits during the warmer weather.
It reveals nearly a third of New Zealanders have been exposed to irreversible sun damage. Thirty two per cent of those surveyed said they had been burnt to the point of their skin peeling once or more in the past 12 months. The figure rose to 37 per cent for men.
Overall, less than a third of New Zealanders say they are following the advice of skincare experts and applying sunscreen every time they are in the sun.
- NEWSTALK ZB